With SAFe 5.0, we extended SAFe guidance from the realm of pure tech teams to other teams critical to the building and support of innovative businesses solutions. Real business agility demands this.
To that end, we’ve been working with a number of enterprises to better understand how to integrate marketing with their SAFe implementations. In addition, as I think that we’ve noted previously, we run our entire business on SAFe and marketing has been integral to our business agility since about day one. This gives us our own experience as well.
We’re pleased to announce the release of the SAFe for Marketing white paper. You can download the white paper here. This white paper provides insights on:
- What is driving the adoption of agility in marketing organizations
- The three ways marketing teams can integrate with SAFe: being Agile, joining the value stream, and specializing principles and practices
- Using validated learning and hypothesis driven approaches to optimize team and campaign performance
This white paper was authored by our own Melissa Reeve, Scaled Agile’s VP of Marketing (and newest SAFe Community Contributor!). Melissa notes:
“Since I arrived at Scaled Agile over four years ago, I’ve been thinking about how to help others use the Scaled Agile Framework in marketing environments.
Enterprises around the world struggle to keep up with the relentless pace of change. Software and product development organizations have adopted Agile frameworks such as SAFe® to help them address these challenges and improve time-to-market, productivity, and quality.
Marketing organizations are no exception. They face issues around alignment, inefficiencies, and slow reaction times. The typical product marketing campaign takes months to get to market, contributing to an estimated $958 million in waste in B2B marketing organizations on an annual basis. To fully realize the benefits of business agility, marketing organizations must also adopt Agile.
We wrote this white paper for marketing teams and team leaders, for technical teams working closely with marketing teams and anyone wanting to know how to better integrate marketing in their SAFe implementation.”
We hope you find this a valuable resource and perhaps this will get you one step closer to true business agility.